Disponibilidad: En almacén, envío inmediato.
Ir a la tienda Lecturalia eBooksIn 2005, Juan Valdez was selected as the most popular advertising icon in the United States, surpassing recognized figures such as the Energizer Bunny and the Doublemint Gum twins. However , few people realize that Juan Valdez is the result of a careful brand building process that began in 1927, many years before the character was actually introduced to the world. This new addition to the international anthology of branding stories is the account of small coffee producers in Colombia, Who took...
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